CEMEX needed innovative marketing to attract young professionals, enhancing brand visibility and showcasing its appeal as an ideal workplace.
From content creation to the deployment of cutting-edge marketing strategies, our goal was to engage the most talented and outstanding students at their universities, showcasing the allure of working at CEMEX.
Design & Innovation
- Ideation and Prototyping
- Strategic Design Planning
Visuals & Marketing
- Internal HR Campaigns
- Visual Design
- Video Production
- Digital Marketing
- Photography
Project Outcome
Brand Resonance
The ultimate outcome of our campaign was not only effective but resounding: we succeeded in attracting a substantial number of highly skilled and promising young professionals to consider CEMEX as their ideal workplace. This project emerged as one of CEMEX’s most-viewed campaigns on social media over a three-month period.
Culture
In this current endeavor, our agency expertly blended digital marketing, photography, video, and strategic tactics to craft a comprehensive and compelling campaign for CEMEX, aligning with the brand’s innovative essence and connecting with the next generation of industry leaders.
