In our collaboration with Christus Muguerza, we’ve channeled their vision as a humane, modern, and first-class hospital into an emotionally charged marketing campaign, focused on the “love brand” and human connection of their doctors.
Our strategy, from content creation to implementation, has been guided by empathy and love, aimed at those seeking high-quality and humanized medical care that goes beyond the conventional.
Design & Innovation
- Ideation and Prototyping
- Strategic Design Planning
Visuals & Marketing
- Seasonal Campaigns
- Visual Design
- Video Production
- Digital Marketing
- Photography
Project Outcome
Brand Resonance
The result has been a strong impact on the number of potential clients and high brand recall, conveying the innovation and excellence of Christus Muguerza, while connecting with the emotions of the audience.
Culture
The campaign has also fostered a sense of pride and uplifted the morale and culture among the doctors at Christus Muguerza, making them feel like the stars of the institution. It has reinforced their commitment and joy in being medical professionals at the hospital, resonating with the hospital’s values of human care and excellence.